Period: October 2020 - January 2022
Scale is the first architecture magazine in Tulum, Quintana Roo, I have had the opportunity to create the logo, contribute to the philosophy, create a brief, participating in various areas of Digital Marketing, I could define it as being a Full Stack Marketing.
It is about spreading the personality of the brand through various related content and at the same time helping users find the best land to invest in, or property to rent, providing them with everything they need.
Some contents:
Some of my activities were: Copywriting; Moderation; Social Listening; Briefing creation; Market analysis; Pixel integration; Creation of strategies; Trend monitoring; Data analysis, and analytics; Creation of graphic identity; Internal and competition analysis; Creating ideas for content; Connecting content with Inbound; SEO, SEM.
Content editing (video, image, graphics); Programming and staging and dissemination of content; Participation in the dissemination and administration in the rental of a property; Planning and implementation of national and international digital campaigns (ADS), on Meta and Google platforms, etc.
